XR EXPERIENCE
At the onset of the Covid-19 epidemic, a profound transformation occurred in the way we engage with events that traditionally drew large crowds. With the inability to gather in person, numerous musicians were forced to cancel their live shows and instead turned to virtual performances to connect with their fans.
However, during this transition, it became evident that many of these virtual concerts were missing the vibrancy and artistic flair that are characteristic of live performances. Determined to bridge this gap, I joined forces with my close friend Jayvn Solomon, a talented visual artist and designer, as well as Show Me Virtual, an AR company based in STL.
Our collaborative efforts gave birth to GEMS XR - an innovative, live-streamed concert experience that incorporates Augmented Reality Interactivity. Through this groundbreaking vision, we sought to elevate virtual performances to new heights, offering music lovers an unforgettable and immersive journey like never before.
Our collaboration led us to join forces with the talented MVSTERMIND, an up-and-coming musician and producer hailing from the vibrant city of St. Louis, MO.
With an unmatched work ethic and determination, MVSTERMIND has already amassed an impressive resume in his hometown. Having covered over 20,000 miles on tour, he has graced the stages of renowned events such as Loufest, A3C, and SXSW. Notably, he has shared these stages with acclaimed artists like Chance the Rapper, Lupe Fiasco, Travis Scott, and many more.
In addition to his musical pursuits, MVSTERMIND has cultivated partnerships with influential brands like Red Bull and Dr. Scholls. He even ventured into the world of fashion by designing an eco-friendly, cutting-edge sneaker that captured the attention of a global audience. His musical journey has been punctuated by several successful singles, and as his fan base continues to grow, he earned the distinguished title of a Tidal Rising artist. Furthermore, NPR recognized his talent and named him one of the 20 Artists to Watch, leading to his music gracing radio stations across the nation last year.
With the recent release of MVSTERMIND's highly anticipated album, "BEGREATFOOL," we recognized the ideal opportunity to present it to the world in a truly immersive manner.
To ensure a complete and unforgettable experience, we went the extra mile and crafted exclusive and personalized merchandise that perfectly complements the essence of the album. Our aim was to provide fans and listeners with a holistic journey, where music and tangible items converge to create a one-of-a-kind connection with MVSTERMIND's artistry.
Despite numerous challenges, including delays caused by the impact of Covid-19, we persevered, and finally, the show came together seamlessly. The concert was streamed live to enthusiastic audiences on Instagram, Facebook, and YouTube, generating an overwhelming response. In fact, it garnered such immense popularity that we decided to repeat the experience once more, much to the delight of his fans!
LEKòL, an exceptional EdTech platform, is the brainchild of LEKòL.ht, a socially conscious enterprise situated in the heart of Port-Au-Prince, Haiti. Their mission revolves around empowering every student to unlock their full academic potential.
This innovative educational platform leverages data-driven insights to facilitate student evaluations, delivering personalized feedback to teachers, thereby enhancing their teaching effectiveness. Additionally, LEKòL provides schools with comprehensive educational insights, empowering leaders to make well-informed decisions that lead to an elevated standard of education throughout Haiti.
Having been entrusted with the task of shaping Lekòl's identity and narrative, my role involved crafting their branding and visuals. As pioneers in the Haitian EdTech landscape, Lekòl aspired to stand out from its competitors.
Drawing inspiration from the Haitian flag, the logo design became a powerful symbol of pride and representation. Infused with vibrant colors deeply rooted in Haitian culture, the visuals exuded the rich heritage and spirit of the nation, further solidifying Lekòl's unique identity in the EdTech realm.
In my role, I played a pivotal part in establishing Lekòl's visual identity and brand guidelines, meticulously crafting a compelling visual language that extended across their videos, marketing materials, and overall branding. Additionally, I had the privilege of shaping their captivating narrative.
With over 20,000 students actively benefiting from the platform in Haiti, Lekòl's impact has been substantial. This success is further reinforced by the strong partnerships forged with key organizations like the Haitian Ministry of Education, Digicel, The United World College, Teach for Haiti, and Bridge for Billions. Together, these collaborations have contributed to advancing the cause of education in Haiti, demonstrating Lekòl's dedication to making a positive and meaningful difference in the lives of students and educators alike.
As a Producer for the Hero Shooter PC game, Galahad 3093, set in a futuristic Sci-Fi world, one of my primary responsibilities was to revamp and rebrand the game's marketing visuals. Our team faced a significant challenge in distinguishing Galahad 3093 from other Sci-Fi Future games that often relied on the "post-apocalyptic" aesthetic with its muddy greys and somber tones.
In response, we embarked on a creative journey to redefine the game's look and feel. Our goal was to break away from the clichéd visual elements and carve a unique identity for Galahad 3093 that would captivate players and set it apart from the competition. By infusing fresh and vibrant visual elements into our marketing materials, we succeeded in giving the game a distinct and compelling presence that resonated with the audience, creating an immersive experience that showcased the game's futuristic world in an entirely new light.
Original Key Art for Galahad 3093
Recognizing the challenges of standing out amidst the competitive gaming landscape, we sought a game-changing solution and decided to collaborate with Petrol to undertake a comprehensive rebranding of our game. To break free from the noise, we made a deliberate shift towards a captivating "cyberpunk" aesthetic, embracing a vibrant palette of bright, poppy colors. This bold visual transformation injected a fresh energy into the game's identity, ensuring that it caught the eye of players and set it apart from the crowd, ultimately amplifying its appeal and creating a truly immersive gaming experience.
Re-Branded Key Art
Embracing the "cyberpunk" aesthetic proved to be a game-changer, setting us apart from other titles within our genre. Leveraging this successful rebranding, I took it upon myself to extend the vibrant visual language across all our social content, promotional videos, and trailers. The goal was to ensure a consistent and engaging experience for our audience, drawing them deeper into our game's immersive world.
Beyond just the promotional aspects, we went a step further and integrated this striking transformation directly into the game itself. By creating new skins adorned with bright, poppy colors, we empowered players with the ability to customize their mechs, giving them a sense of ownership and enhancing their gameplay experience. This innovative approach not only delighted our existing player base but also attracted new enthusiasts eager to embark on a thrilling journey within the dynamic and visually captivating universe of our game.
Abéy, a Haitian-American organic honey brand, has set forth on a noble mission to combat deforestation in Haiti by empowering charcoal producers with the knowledge of beekeeping.
Rooted in the island nation's history, beekeeping and honey production have played a significant role, dating back to the indigenous Taino people who skillfully harvested honey from the lush forests and majestic mountains. Today, Haitian beekeepers continue this legacy, crafting some of the world's most exceptional and distinct honey. However, they confront formidable challenges caused by deforestation and the impacts of climate change. The devastating cycle of deforestation is compounded by charcoal production, leading many to resort to this unsustainable practice for income.
Abéy's vision is to provide a sustainable alternative by training people in beekeeping, offering an ethical source of livelihood while simultaneously safeguarding the environment. Their delightful honey finds its way to the United States, showcasing the remarkable taste of Haiti's natural bounty.
Challenging conventional honey branding, I sought to celebrate Haiti's botanical wonders by featuring images of indigenous plants and flowers in their design. Going beyond the product, I focused on sharing the social aspect of Abéy's mission, crafting a compelling narrative around the lives they are transforming through their endeavors.
To amplify engagement and bolster sales, a captivating series of recipe videos for social media is in the works, elevating the brand's presence in the digital sphere.
As we strive to create the perfect visual identity for Abéy, the design work remains an ongoing endeavor. I have built the website, setting a solid foundation for the brand's online presence and we are beginning the process of building Abéy’s social media channels.
At present, our focus is on meticulously finalizing the packaging to ensure it aligns seamlessly with the brand's essence. Simultaneously, we are actively shaping our social media strategies to elevate Abéy's reach and impact. With dedication and attention to detail, we are committed to crafting a cohesive and compelling brand experience that resonates with Abéy’s audience, making Abéy a remarkable presence in the organic honey market.
